Competition has invaded the virtual world. In it, entrepreneurs and other business owners have employed all kinds of marketing strategies to attract more customers and, hopefully, increase their bottom line. One of these strategies is the use of social networks. Among the social networks with a lot of members is Twitter. It is a social network as well as a microblogging site which allows its members to post their thoughts, ideas and opinions. Members sometimes post rumors or share experiences. The network depends on members who report stories which may be untrue or are considered libelous or slanderous.

Due to the popularity and the wide reach of its audience, Twitter is also used by various businesses to promote their products. As a marketing tool, companies choose to follow other members hoping that those being “followed” will also follow them. If, and when the business owner is being followed, he or she can post “tweets” or details or promos that can further entice “followers” to purchase their goods or avail of their services. It can be perceived as a company’s customer care, in that, service is personalized; companies build relationships with potential customers through personnel or the owner himself or herself who chats with the customer.

Further, businesses are also given insights so they are informed on how to offer their products in terms of the kind of language they use. They might be in the niche market which caters to yuppies, adolescents or moms. Twitter has several tools which businesses can take advantage of to reach a certain demographic. There are also companies who help other businesses in their marketing campaign on the web. One of them is Gigbucks. People who are well-versed with online marketing can suggest which methods are effective. It’s up to companies to utilize their expertise.